engage universe provides resources to help implement the IoweU approaches outlined in the book Smarter Selling published by Financial Times Prentice Hall.
Now in its second edition, this international best-selling book is available in five languages, including Chinese and Russian.
Smarter Selling introduces the mindset, skills, and tools needed to build trusted business relationships with customers, clients, colleagues, stakeholders and suppliers.
Focusing on the interaction between people that drives decisions, Smarter Selling goes beyond traditional management books, and equips you with practical tools that you can apply to enhance your business relationships.
Specifically Smarter Selling covers how to:
Essential reading for anyone who wants to develop stronger business relationships, Smarter Selling approaches have been implemented by leading organizations across industries and across the world.
The digest below provides a good summary of the book’s key concepts.