engage universe provides resources to help implement the IoweU approaches outlined in the book Smarter Selling.
Smarter Selling is published by Financial Times Prentice Hall, and is now in its second edition.
It focuses on how to build long-term trusted business relationships that result in value for your clients and yourself.
This leading sales skills book will introduce you to fundamental sales skills including:
- how to prepare effectively for conversations and meetings with your clients and business contacts.
- effective questioning techniques which can be used to building your business relationships, as well as help uncover your client's priorities, opportunities and challenges.
- how to share your experience with your clients so they see true value in every meeting with you.
- how to present your ideas to your clients.
This best practice sales skills book was co-written by David Lambert, who has international experience of sales skills and training, over two decades working for leading global companies.
It is essential reading for anyone who wants to develop stronger business relationships, help their clients succeed, and improve their own sales.
It is highly regarded by those who follow successful sales skills approaches.
It has been implemented at leading companies around the world, including in the United States, United Kingdom, China, Singapore and Australia.
This summary provides a good overview of its content.
Praise for Smarter Selling